Customised publication: Key to achieve target-driven marketing goals
Penetration of digital media widens every year. Time spent by consumers on digital media increases every year. Latest digital tools with user-friendly experience are introduced every year. Higher number of media houses and advertisers alike are investing in interactive digital platforms every year. And print versus digital debate intensifies every year.
Print however scored a major point against digital when a neuromarketing study proved that not only a print publication creates a better emotional connection with the advertisement than a digital one but it takes a reader much lesser effort to process information in a physical letter, message or a book than a digital one, making print a more successful marketing tool.
This has made many businesses and organizations value the print publications more when it comes to creating a long-lasting impression on consumers mind. Customized publications like a coffee table book is one of the most important marketing tool used by organizations.
A coffee table book (CTB) is a lasting and collectible physical object that compiles and beautifies the culture, legacy, and heritage of an organization or individual in hardcover. The Unique Selling Proposition of CTB is its ability to define as well as propagate personality. The demographic of target customers is, thus, diverse – businessmen, art students, artists, photographers, etc.
Many businesses and non-profits publish house magazines for external and internal circulation. This is still considered the safest and surest form of information dissemination. The house publication is produced periodically to share recent news and developments within the organisation and how all the stakeholders will be affected by the progress.
In-flight magazines are one of the most popular and wide-known customized publications. These magazines talk about the airline company and their recent activities in R&D, CSR and marketing activities. Many international airlines have in-flight shopping magazines. While in-flight WiFi and movies are the most attractive media in flights, there’s hardly any passenger who doesn’t spend a considerable amount of time going through the leaves of a magazine.
The migration is intense, the transformation is omnipresent but one thing that digital media doesn’t have is just how extremely tangible a printed product is. Turning pages of a book, feeling the glossy paper in hand and the very simple feeling of holding it in hand while natural light can play on it is one of the best experience to be had only with a print product.
The 26Hub specializes in planning, strategizing and creating perfect print products for your business. Our team of expert designers and editors assist you in telling your story your own way.
Simplifying nomenclature of the content writing world
Bill Gates’ famous mantra, ‘Content is king’, has rightly been reinforced by ‘Context is queen’. Ability to differentiate between the two, however, holds the key to a successful branding strategy. Sharp and engaging content is every business’ need but usually this is the area that they struggle the most with. While achievement in this field is riding mainly on communications experts but lack of clarity at the commissioning level is a huge deal-breaker.
There is a variety of nomenclature being used in the content industry owing to the immense amount of tools needed for communications. Businesses need to be educated about the difference between all of those. In content scenarios Content writing, Content editing, Content review, Content strategy, Writing, being an author, being a blogger and worst of all journalism are often mistook for each other or mixed up.
The very word content came into existence with the emergence of the World Wide Web where programmers defined anything that wasn’t code as content. So copywriting became content writing when it landed in the world of websites. Content writing hence became famous nomenclature for writing, angering each and every writer and author. While the creative world was struggling to explain this to the masses and businesses alike, blogging came into the picture and held a major sway at what would be termed as what kind of writing.
Since a lot of journalists began keeping having regular blogs, journalism and blogging was confused with each other. While there was already a mix-up happening with general content writing and business blogging. Emergence of free platforms for the masses has given a major boom to blogging society creating a huge community of readers/consumers of the internet populace.
Content writing is usually preceded by a plan that is content strategy, however, a review doesn’t necessarily mean creating a content strategy. Many businesses confuse between content writing and content editing despite that these remain one of the most distinct items.
Since we at The 26Hub abide by the motto ‘Content matters’, we are here to assist you understanding and navigating through all the complexities of the creative world’s cataloging and create the best line up of tools and services suited best for your brand needs.
Newsletters - Creating a Personal & Lasting Bond
A cost-effective medium for building relationships and maintaining regular contact, newsletters help create a personal and lasting bond with consumers. Let’s be clear - readers feel an emotional attachment to their email newsletters. Research firm Nielsen Norman Group asked respondents how they preferred to receive updates, and a staggering 90 percent cited newsletters. A newsletter increases awareness by providing a broader picture. It is important to publish newsletter, a low-cost method of communication, at regular intervals. The newsletter must create the first impression by a thoughtful, impactful and compelling opening line. For newsletters to hit the bull’s eye, they must be
• Informative and relevant
• Short and specific
• Trustworthy and consistent
• Easy to opt out
Free Event Marketing – Yes, you can!
We are living in an interconnected world; the power of technology has changed the way we live and do business. So, your big event is lined up and you are left with limited or no budget; well, fret not! Social media marketing has changed the dynamics of event promotion. Create the event page on various social media platforms such as Twitter, Google+, LinkedIn, and Facebook; use event hashtag and start sharing information, visuals, videos, etc leading up to the event. Blogging is another useful way to promote the event. Create a blog section on the website, and post the details of the event. Also, make the most out of the event listing sites. Email marketing doesn’t cost and create the buzz around your event. Last but not least, word of mouth publicity is the best publicity!
Using Social Media for Brand Promotion
The social media platforms have become an integral part of our lives, personally as well as professionally. More and more companies are realising the importance of social media, and devising strategies to extract the maximum out of it for brand promotion. To start with, it is crucial to figure out which social media works best for the business depending on the vertical, target audience, product/services, etc. For example, Youtube, Instagram, Tumblr, and Facebook are preferred mediums for event management firms. Engagement is the key; catering to the target audience is a must. The information shared on the social media must be of use and relevance to the visitors. Think before posting! Yes, companies must be careful on the social media. They must highlight their brand, but must not berate others. Transparency and integrity will go a long way when it comes to brand promotion. Digital marketing is an effective tool to expand the footprints of your business. Social media is about building relationships; strike a conversation and grow your business.