Newsletters – Creating a Personal & Lasting Bond

A cost-effective medium for building relationships and maintaining regular contact, newsletters help create a personal and lasting bond with consumers. Let’s be clear – readers feel an emotional attachment to their email newsletters.

Research firm Nielsen Norman Group asked respondents how they preferred to receive updates, and a staggering 90 percent cited newsletters. A newsletter increases awareness by providing a broader picture. It is important to publish newsletter, a low-cost method of communication, at regular intervals. The newsletter must create the first impression by a thoughtful, impactful and compelling opening line.

For newsletters to hit the bull’s eye, they must be

• Informative and relevant
• Short and specific
• Trustworthy and consistent
• Responsive
• Easy to opt out

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