Digital Marketing

Why Brands Must be on Social Media
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When television first became a household commodity, it changed the way people consumed things. It is no secret that advertisements make use of ‘consumer psychology’ to pique the viewers’ interest in a product; it can even create a need for...
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Using Social Media for Brand Promotions
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The social media platforms have become an integral part of our lives, personally as well as professionally. More and more companies are realising the importance of social media, and devising strategies to extract the maximum out of it for brand...
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Free Event Marketing – Yes, You Can!
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We are living in an interconnected world; the power of technology has changed the way we live and conduct business. So, your big event is lined up and you are left with limited or no budget; well, fret not! Social...
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Newsletters – Creating a Personal & Lasting Bond
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A cost-effective medium for building relationships and maintaining regular contact, newsletters help create a personal and lasting bond with consumers. Let’s be clear - readers feel an emotional attachment to their email newsletters. Research firm Nielsen Norman Group asked respondents...
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