A cost-effective medium for building relationships and maintaining regular contact, newsletters help create a personal and lasting bond with consumers. Let’s be clear – readers feel an emotional attachment to their email newsletters.
Research firm Nielsen Norman Group asked respondents how they preferred to receive updates, and a staggering 90 percent cited newsletters. A newsletter increases awareness by providing a broader picture. It is important to publish newsletter, a low-cost method of communication, at regular intervals. The newsletter must create the first impression by a thoughtful, impactful and compelling opening line.
For newsletters to hit the bull’s eye, they must be
• Informative and relevant
• Short and specific
• Trustworthy and consistent
• Responsive
• Easy to opt out