content

Yes, your Company Needs Content Marketing
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Are you keen to scale up your business, but don’t know how to attract potential customers and retain them? Do you want to be found on search engines? How does your business stay relevant/keep up with the times? And keep...
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Why Brands Must be on Social Media
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When television first became a household commodity, it changed the way people consumed things. It is no secret that advertisements make use of ‘consumer psychology’ to pique the viewers’ interest in a product; it can even create a need for...
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Simplifying Nomenclature of the Content Writing World
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Bill Gates’ famous mantra, ‘Content is king’, has rightly been reinforced by ‘Context is queen’. Ability to differentiate between the two, however, holds the key to a successful branding strategy. Sharp and engaging content is every business’ need but usually...
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